The World’s Rarest Bugatti: SBX Cars, in Collaboration with Broad Arrow, Offers the One-of-One La Voiture Noire

Grosse Pointe, MI, Sept. 17, 2025 (GLOBE NEWSWIRE) -- This is the car the world thought they’d never see for sale. SBX Cars, a Supercar Blondie Company, in collaboration with Broad Arrow, A Hagerty (NYSE: HGTY) Company, is proud to announce that the Bugatti La Voiture Noire, the one and only car of its kind, is officially available to buy.

Unveiled at the Geneva Motor Show in 2019, this hypercar is literally one of one. Built to celebrate Bugatti’s 110th anniversary, La Voiture Noire pays tribute to the legendary Bugatti Type 57 SC Atlantic — a car so rare and valuable that one of the originals vanished decades ago, becoming a “Holy Grail” in automotive history.

Now, Bugatti has brought that myth back to life, and SBX Cars and Broad Arrow have the rare privilege of offering it to the market.

Why This Car Blows Minds

One of one. No other La Voiture Noire exists.
1,500 horsepower. Powered by Bugatti’s famous 8.0-liter, 16-cylinder quad-turbocharged engine.
Design as art. Hand-sculpted carbon fiber that looks more like modern art than car design.
Built for history. A modern reimagining of one of the most mysterious cars ever made.
World’s most expensive. It was officially the most expensive new car in the world at the time it was unveiled in 2019.

Supercar Blondie’s take, “When the La Voiture Noire was first revealed to the world, jaws dropped.” said Alex Hirschi (Supercar Blondie) – Co-Founder of SBX Cars. “This one of one Bugatti is the Holy Grail of HyperCars. Now, SBX Cars is giving someone the chance to own this beauty and celebrate an important part of Bugatti’s history. Honestly, this is a once-in-a-lifetime opportunity that I’m so excited to witness.”

Alexander Weaver, Vice President of Private Sales for Broad Arrow, says, “As the most expensive new car ever built as part of Bugatti’s renewed focus on bespoke “haute couture” creations, this exceptionally individual and unique hypercar is the true pinnacle of modern hypercar production. Complete with single ownership from new provenance, an entirely bespoke build and extensive test mileage since new, this Bugatti redefines what roadworthy art truly is.”

One Shot at Owning History

For collectors, this isn’t just a hypercar — it’s the crown jewel. The Bugatti La Voiture Noire already has its place in automotive history as the world’s most exclusive new car, and now it’s ready to find its next home.

SBX Cars and Broad Arrow have partnered to represent the exceptional Bugatti ‘La Voiture Noire’ collaboratively. The availability of the Bugatti is truly a rare opportunity, and the partnership between the two companies combines the hallmarks of both, including unparalleled global reach, exceptional client service, an industry-leading financing arm, and decades of important client relationships. SBX Cars and Broad Arrow look forward to working together to offer this exceptional Bugatti and are honored to open the door to the rarest opportunity in the car world.

About Bugatti: Founded in 1909 in Molsheim, France, Bugatti is one of the most storied names in automotive history. Known for combining cutting-edge engineering with artful design, Bugatti has created some of the most iconic cars in the world — from the pre-war Type 57 SC Atlantic to modern legends like the Veyron and Chiron. Each Bugatti is built in extremely limited numbers, often by hand, and is considered the pinnacle of luxury, performance, and craftsmanship. The La Voiture Noire continues that tradition as a true one-of-one masterpiece.

About SBX Cars
SBX Cars, a Supercar Blondie Company, is a global marketplace dedicated to sourcing and selling the world’s coolest cars. From limited-production hypercars to collectible icons and timeless classics, SBX Cars connects collectors worldwide.

Powered by the influence of Supercar Blondie, the world’s largest automotive media brand with over 125 million followers, SBX Cars has rapidly become a disruptive force in the collector and hypercar space. With unmatched audience reach, trusted discretion, and deep expertise, the platform is redefining how rare cars are discovered, bought, and sold on a global stage. Learn more at SBXCars.com and follow us on Instagram, Facebook, YouTube, TikTok, and LinkedIn.

About Broad Arrow

Broad Arrow, a Hagerty (NYSE: HGTY) company, is an advisor, market maker, and financier for car collectors across the globe with a commitment to integrity, trust, and innovation. Founded in 2021 by industry veterans with over 100 years of combined industry experience, and now in just its fourth year of operations, Broad Arrow has helped clients buy, sell, and finance collector cars resulting in nearly $316 million in total transactions across auctions, private sales, and financing in 2024 alone. This total represents a 75 percent growth over its 2023 results ($180 million in total transactions). Learn more at broadarrowprivatesales.com and follow us on Instagram, Facebook, LinkedIn, and Twitter.

About Hagerty, Inc. (NYSE: HGTY)

Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of over 900,000 who can’t get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, X and LinkedIn.

Forward-Looking Statements - This press release contains statements that constitute “forward-looking statements” within the meaning of the federal securities laws. All statements provided, other than statements of historical fact, are forward-looking statements, including those regarding Hagerty’s future operating results and financial position, Hagerty’s business strategy and plans, products, services, and technology implementations, market conditions, growth and trends, expansion plans and opportunities, and Hagerty’s objectives for future operations. The words “anticipate,” “believe,” “envision,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “target,” “potential,” “will,” “would,” “could,” “should,” “continue,” “ongoing,” “contemplate,” and similar expressions, and the negative of these expressions, are intended to identify forward-looking statements.

Hagerty has based these forward-looking statements largely on current expectations about future events, which may not materialize. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These factors include, among other things, Hagerty’s ability to: (i) compete effectively within our industry and attract and retain our insurance policyholders and paid Hagerty Drivers Club (“HDC”) subscribers; (ii) maintain key strategic relationships with our insurance distribution and underwriting carrier partners; (iii) prevent, monitor, and detect fraudulent activity; (iv) manage risks associated with disruptions, interruptions, outages or other issues with our technology platforms or our use of third-party services; (v) accelerate the adoption of our membership and marketplace products and services, as well as any new insurance programs and products we offer; (vi) manage the cyclical nature of the insurance business, including through any periods of recession, economic downturn or inflation; (vii) address unexpected increases in the frequency or severity of claims, and (viii) comply with the numerous laws and regulations applicable to our business, including state, federal and foreign laws relating to insurance and rate increases, privacy, the internet, and accounting matters.

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Attachments

Ian Kelleher
Broad Arrow
+1 917-971-4008
ikelleher@hagerty.com

Meghan McGrail
Broad Arrow
+1 519-365-8759
mmcgrail@hagerty.com

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